New Plant ID App Links Consumers To Nurseries
A new smartphone app is set to be launched that can identify plants straight from uploaded photos – and link consumers to nurseries where they can buy them from.
The brainchild of amateur botanist George Williams and serial entrepreneur Angus Rankine, the PlantSnapp app combines a network of horticultural experts with the latest photo recognition software to try and “connect customers with plant nurseries”.
Available on iPhone and iPad platforms, the app incorporates an initial database of more than 6,000 plant species. Users simply upload photos of the flowers or plants they want to identify using their smartphone, then the app provides the name, information about the variety, and direct links through to HTA-certified nurseries where they can be bought from.
George Williams told Horticulture Week: “We want people to have access to any plant that catches their eye at the touch of a button, and if we can boost the popularity of gardening as a result and in turn make Britain a greener place that would be a wonderful achievement.”
The app has also been developed in partnership with the Bumblebee Conservation Trust, which will receive a percentage of the profits from the venture.